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Ad-Comm Group “Whitebook”: Cross-Marketing Platform for Luxury Brands in Japan Essay

1. What is a Whitebook? What role(s) does it play in the Marketing procedure of Ad-comm’s customer organizations? Answers 15 lines mo...

Thursday, October 31, 2019

IRobot Article Example | Topics and Well Written Essays - 750 words

IRobot - Article Example The Roomba Robot was a home care robot that would take care of some fundamental home care duties such as house cleaning. In addition, iRobot carried out some military duties and was used for military defense. The launch of iRobot was a success for the iRobot company, and made work easier for both home use and military use. The board of directors provides a great source of intelligence or the running hand the management of the company. The iRobot company secured a long-standing contract with the military. In order to achieve its success, iRobot has had to undertake intensive research and development and budget allot of money on its noble idea. The aim of this industry was to become the leading robotic industry in the world. This made the company grow to recruit over 500 highly qualified professionals who ensured that the company achieved its objectives. Moreover, the company made alliances with other highly qualified commercial companies such as the Boeing group, and the advanced scientific concept. The motive of these alliances was to enable the company to develop and improve upon products that was almost impossible for the company to develop by itself using its own technology. In order to achieve these high standards, the company had to have a good financial position with an excellent cash and long-term debt rate. This enabled the company to have a sustainable competitive advantage over other competitors such as Japanese’s robot developer companies. iRobot Company benefits much than other competitive companies. This is because of its resources and capabilities that have enabled the company develop. One of its main strengths is its cost advantage. The company benefits from cost advantage in that it produces robots at a lower cost than its competitors do. This is because of the high level of technology that they use with the help of other high technology companies such as Boeing and advanced scientific concept. Moreover, the

Tuesday, October 29, 2019

Business Strategy Essay Example | Topics and Well Written Essays - 2000 words - 3

Business Strategy - Essay Example Comparing this definition with one of the contemporary definitions presented by Hitt, Ireland and Hoskisson (2007) which says â€Å"a strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage† shows that the focus of definitions has changed drastically. Previously business goals and policies were the center of attention while defining strategy whereas now the focus has been shifted towards competition and strategy is used not only as a way to achieve the goals and objectives of a company but also to gain competitive advantage. These are just two definitions hence presenting only the half truth about the strategy; a lot more come to fore when theories and perspectives on strategy are studied in detail. Work in the field of strategic management is immense; upon searching literature, works of Michael Porter and Henry Mintzberg seems to be quite prominent in refining the concept of strategy. ... that strategy may be deliberate or emergent based on the decisions and actions in question Porter suggest that strategy is the use of efficient tools to add value to the processes which may help sustain the market position and remain competitive (Heracleous 2003). Studying in detail the concept of strategy as presented by the two authors reveals that Porter’s work has been much focused on the surface where a particular activity suggests taking a particular step; this means using a particular tool to identify a particular course of action that can help select a best strategy at a given point in time. On the other hand, Mintzberg’s work is much more process-focused which suggests how strategies emerge over a period of time. Heracleous (2003) while comparing the work of both Porter and Mintzberg stated that Mintzberg emphasized â€Å"the creative and synthetic† aspects of the strategy whereas Porter emphasized its â€Å"convergent and analytical† aspects (p.4 7). Porter’s work on strategy management is much focused on tools and frameworks to formulate strategy where process is focused and strategy is developed to decide on a future course of action. Enders et al (2006) in their work combined different perspectives on strategy, perspectives that mainly focus on deliberate strategy formulation, and come up with a value process framework. In their work, mainly Porter’s theories on strategy were focused. Following figure shows the value process framework as structured from Porter’s work on strategy thinking and planning. Figure I – Value Process Framework integrating different Strategy Frameworks (Source: Enders et al 2006, p. 12) Besides Porter, Mintzberg has also presented different views on strategy. The two authors have presented two different concepts. This

Sunday, October 27, 2019

Apple Research and Innovation

Apple Research and Innovation HIRAL GOPIYANI Apple has been in the USA and world commercial center since 1975 and today it is one of the pioneers in innovation showcase in the USA. Some even say, Apple is for the most part Steven Jobs life as opposed to an organizations history. The Company offers its products worldwide through its on the web stores, its retail locations, its immediate deals drive, and outsider wholesalers, affiliates, and esteem included affiliates. The Organization pitches to shopper, little and moderate sized business, instruction, venture, government, and imaginative clients. The Company is focused on bringing the best individual figuring, convenient computerized music and versatile correspondence experience to buyers, and organizations. The Organizations business technique use its one of a kind capacity to outline and build up its own particular working framework, equipment, application programming. The Company accepts constant interest in innovative work to the advancement and improvement of creative pro ducts and Technologies. Apple is a multinational innovation organization that makes PC and PDAs in the superior class of the items. In this worry, the greatest achievement of the Apple Company was essentially worried with its advancement to get changes the items and fulfill the need of the necessities, needs and inclinations of the items. Encourage, the accomplishment of the Apple Company was likewise worried with its improvement of notoriety and brand name throughout the years at the worldwide level. In addition, the arrangements of principles to give most recent innovation consistently in the advanced cell classification were additionally an accomplishment of the Apple Company, for example, iPod, iTunes, and iPhone. Furthermore, every one of these executions of the Apple Company inside the association made an enormous client base and request of the PDAs These strategies of the Apple established a solid establishment of the nature of the innovation that pull in the greater part of the clients steadfastness and trust towards its innovation. On the opposite side, the greatest disappointment of the Apple Company was essentially worried with intermittent failings of haughtiness, and inward fighting. These circumstances diminish the deals and notoriety in the outer market. Facilitate, the nearsightedness was likewise one of the greatest elements of the Apple Company that lessens the request of the items by the clients and the greatest disappointment. Also, the iPhone classification by Smartphone that was essentially a top-notch class client did not pull in white-collar class clients or family to buy the products. Apples Success Back to its Culture The Apples accomplishment in the worldwide market is fundamentally connected straightforwardly back to its way of life where an abnormal state of administration took a choice about a large portion of the vital changes to fulfill the normal need and needs of the requested Apple ideas and items by the clients. Encourage, the outline and advancement of the items, for example, iPod, iTunes and iPhone in its inventive improvement of the innovative culture can be an example of overcoming adversity that changed the enthusiasm of the clients to be savvy with keen innovation. Encourage, the standards of sound administration of the association additionally added to the accomplishment of Apple comprehensively on the grounds that it keeps up a decent association with clients for long lasting. Moreover, the dedication of the Apple Company towards creation of the PCs can be likewise a win that brought an arrangement of standard in efficiency and execution with the clients and it is connected specifically back to its way of life of genuineness and steadfastness . In addition, the third era of new iPad can be characterized as coherence of the cell phones to pull in new clients consistently by presenting. It is a nature of Apple Company to present the smooth and easy to understand GUIs, and tidiness and additionally the effortlessness of the OS that is likewise an achievement of its way of life. Apple Actions apply to the TCOs Apple is fundamentally TCOs arranged Company that accentuates about administration and quality amid the item life cycle. Also, the Service and Quality of the Apple that gives general effects on the TCO is a key wonder on the planet to draw in clients. Assist, the high cost of the Apple items is additionally a piece of the TCOs activity in the aggressive commercial center. Promote, the enduring advancement and chips away at consumer loyalty course is the primary need of Apple in view of the training of the buyers towards innovation and mindfulness as a dependable band together with solid items. Besides, the activity of the Apple is likewise worried with continually puts out new updates to the product to evacuate snags. The nature of the results of Apple holds their estimation of the cost incredibly well; due to this individuals can offer the utilized Smartphone again to the following clients at profitable cost. The Apple products are loaded with expandable memory and individuals can build the smash and hard drive space as indicated by the need. The potentials of Apple have not been ideally exploited along these decades, instigating the requirement for change. Over the past decade, the organization has not enough addressed the requirement for diversification. In spite of that limited diversity of products and services enhances specialization and proficiency. This is in thought to the rapid increase in competition in the technology industry. Reference The Huffington Post. Retrieved http://www.huffingtonpost.com/ira-kalb/apple- -success-or-fa_b_8060310.html Retrieved http://www.itworld.com/article/2826944/it-management/apple-s-greatest-triumphs-and-worst-failures.html Steve Jobs. USA: The Obsession That Drives Apples Success

Friday, October 25, 2019

Psychological Suffrage Exposed in Morrisons Beloved :: Toni Morrison Beloved Essays

     Ã‚   Toni Morrison's Beloved (1987) was her fifth novel, and the most controversial work she had ever written.   Morrison was working as a senior editor at the publishing firm Random House when she was editing a nineteenth century article which was in a historical book and found the basis for this story.   A direct connection between Morrison and this novel is best demonstrated by Morrison's statement of " I deal with five years of terror in a pathological society, living in a bedlam where nothing makes sense".   This novel is set during the mid-nineteenth century and reveals the pain and suffrage of being a slave before and after emancipation through deeply symbolic delineations of continued emotional and psychological suffrage.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stanley Crouch stated " For Beloved, above all else, is a blackface holocaust novel" (38-43).   He believed that by including sadistic guards, murder, separation of family members, a big war, failed and successful escapes, and losses of loved ones to the violence of the mad order, Morrison was attempting to enter American slavery into the martyr ranks of the Nazi's abuse of the Jews (Crouch 38-43).   Also, Crouch stated, " †¦she lacks a true sense of the tragic" (38-43).   He supported this by stating " †¦ it shows no sense of the timeless and unpredictable manifestations of evil that preceded and followed American slavery" (Crouch 38-43).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, Crouch realizes that Morrison has real talent, in that he believes she has the ability to organize her novel in a musical structure by using images as motifs.   He also felt that the characters in the novel served no purpose other than to deliver a message.   Crouch believed that Morrison did not want her readers to experience the horrors of slavery that others did, but rather just to tally up the sins that were committed against the darker people and feel sorry for them.   Furthermore, he presumed that this novel was designed to make sure that the view of the black woman being the most scorned and rebuked of the victims of society, doesn't weaken.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Ann Snitow, " †¦she harps so on the presence of Beloved, sometimes neglecting the mental life of her other characters" (pp. 25-26). She believed that by sacrificing the other character's vitality until the very end, the novel is left hollow in the middle.   However, Snitow did state " If Beloved fails in it's ambitions, it is still a novel by Toni Morrison, still therefore full of beautiful prose, dialogue as rhythmically satisfying as music†¦and scenes so clearly etched they're like hallucinations" (25-26).   Snitow compares Morrison's writing style to Dickens, in that she believes that each of them are great, serious writers.

Thursday, October 24, 2019

Collecting Theories About Motivation And Attitudes Education Essay

In this survey, the research worker discoveries and collects theories about motive and attitudes from many beginnings such as libraries, text editions, alumnus research, theses, Thai and foreign web sites, and diaries. They can be categorized into five classs as follows: 2.1 Background and principle of the Thai topic 2.2 Theory of Motivation 2.3 Theory of Attitude 2.4 Some jobs about larning and learning Thai as L1 2.5 Related research2.1 Background and principle of the Thai topicRattana Lucharit ( 2546 ) indicates that the Thai topic began in the Sukhothai period. It was one of four parts of the instruction system ; larning about ethical motives and virtuousness, larning about physical instruction ( for males merely ) , larning about house-work ( for females ) ; and larning about general cognition. ( some foreign linguistic communications and besides Thai ) The old manner of Thai linguistic communication instruction is non standardized. Even standard text editions were non provided for pupils as learning media. Teachers would make textbooks themselves. In the Ayutthaya period, King Narai the Great realized the importance of instruction. He ordered Pra-Horatibodee to compose the first Thai text edition called â€Å" Jin Da Ma Nee † . This text edition was used for larning Thai. Students started with reading pattern, retrieving concluding consonants, and significance of words until they can compose a verse form by themselves. As this text edition brought troubles to pupils in acquisition ; Jin Da Ma Nee was merely used from the Ayutthaya period until the early Rattanakosin period. Suriya Rattanakul ( 2540: 11 ) provinces that ‘Jin Da Ma Nee ‘ is the oldest Thai text edition of Thailand. After that, many Thai text editions were written to learn Tai pupils. Nowadays, the Thai topic is besides portion of the course of study of the Ministry of Education. Rattana Lucharit ( 2546: 184 ) provinces that the aims of Thai acquisition and instruction are as follows: – To develop Thai linguistic communication in four accomplishments ; listening, speech production, reading and authorship. – To understand the rudimentss of the Thai linguistic communication. – To utilize the Thai linguistic communication for listening and pass oning accurately. – To utilize the Thai linguistic communication suitably. – To carry Thai pupils about reading wonts. – To utilize the Thai linguistic communication for doing determinations. – To obtain a good attitude towards the Thai linguistic communication and Thai literature larning in the context of Thai civilization. Recently, The Ministry of Education realized the importance of the Thai topic, so it announced the Development of Quality in Thai Teaching and Thai Using Scheme. Janjira Parethongkam ( 2549: 342 ) provinces that there are seven policies as follows: – To develop Thai instruction and acquisition in schools so pupils can to the full larn, both Thai linguistic communication and Thai literature. Furthermore, pupils have good reading/writing wonts, researching new cognition and bettering wisdom that correlates with Thai society and Thai civilization. – To back up and develop Thai instructors, other staffs, and decision makers recognizing the importance of the Thai topic and besides being a good theoretical account for pupils in utilizing Thai linguistic communication accurately. Consequently, Thai instructors should frequently larn new learning methods. – The Institute of Thai Teachers ‘ Production chooses people who would wish to construct their calling as Thai instructors, and supports them to go specializer in the Thai linguistic communication. Consequently, they will go a qualified Thai instructor in the hereafter. – To develop Thai learning AIDSs and other learning media used to assist pupils in their acquisition procedure. Enough instruction AIDSs and media should be widely distributed and their monetary value should be reduced so that more schools will be able to afford teaching resources. – To back up schoolroom research, Thai instruction and learning invention for planing good-quality instruction and acquisition. – To give people an chance to larning the Thai linguistic communication and utilize the Thai linguistic communication accurately. – To collaborate with every parts of society to back up pupils and Thai people. There are four aims as follows: To develop pupils knowledge of Thai. To develop the cognition of Thai instructors. To do instructors recognize the importance of the Thai linguistic communication. To raise their concern in sustainable development of instruction and larning Thai. All of the inside informations above illustrate the importance of the Thai linguistic communication. Furthermore, the Ministry of Education continually develops the Thai topic by denoting new strategies sing Thai instruction. In contrast, larning and learning Thai in the course of study and in the schoolroom does non follow the strategy. This might be because Thai instructors, pupils or other decision makers do non recognize the of import of our first linguistic communication plenty. To study pupils ‘ motive and attitudes towards the Thai topic is the first measure to develop the Thai capable course of study in the hereafter. If this survey can place what are factors act uponing motive and attitudes towards the Thai topic, Thai instructors will so be able to use the research consequences to better their instruction methods.2.2 Theory of MotivationSing the theory of motive, there are some issues refering motive and larning motive that stated as follows: The definitions of motive. Learning motive. Understanding human motive. Promoting academic motive.The definitions of motiveMany psychologists and faculty members gave their definitions of motive as follows: McClelland, Atkinson, Clark, and Lowell ( 1953:28ff cited in Russell, William and Robert, 1984:243 ) say motive may be defined as the â€Å" ruddy integrating of a alteration in affect by a cue. † Jones ( 1955: seven cited in Weiner, 1992:2 ) say motive has to make with why behavior gets started, is energized, is sustained, is directed, is stopped, and what sort of subjective reaction is presented in the being when all this is traveling on. Young ( 1961: 24 cited in Weiner, 1992:1 ) defines the survey of motive loosely as a research for determiners ( all determiners ) of homo and animate being activity. Frymier ( 1974:6 ) indicates that motive is related to adult male ‘s interior urges and is closely associated with his values. Motivation gives way and strength to adult male ‘s behaviour. It significantly affects his abilities and his accomplishment. Buck ( 1976:5 ) says that traditionally, motive has been defined as the control of behaviour ; that is, the procedure by which behaviour is activated and directed toward some definable end. The specific nature of the control varies widely harmonizing to the behaviour. Thus the control mechanisms involved in simple physiological reactions, in feeding and imbibing, in fond regard and aggression, and in wonder and geographic expedition, are rather different from one another. Gardner ( 1985:10 ) says that motive refers to the combination of attempt plus desire to accomplish the end of larning the linguistic communication plus favorable attitudes toward larning the linguistic communication. William ( 1988:1 ) negotiations about motive in larning that it is a moment-to-moment procedure that must be recognized as such. New penetrations and thoughts that assist instructors in actuating pupils to larn must be continually available, because the ultimate day-to-day duty for pupil motive rests with them. Teachers and school decision makers must consciously endeavor to supply an heightening environment while assisting each pupil learns how to win academically. Weiner ( 1992:1 ) gives his sentiment that the most across-the-board definition of motive is concern about why human and subhuman beings think and behave as they do. In decision, the construct of motive is about a mental province or feeling that affects human behaviour. It is what we use when we describe the forces moving on or within an being to originate and direct behaviour. The construct of motive is besides used to explicate differences in the strength of behaviour. More intense behaviours are considered to be the consequence of higher degrees of motive. Additionally, we frequently use the construct of motive to bespeak the way of behaviour. As for this survey, William ‘s construct of motive in acquisition is used for determine pupils ‘ larning motive.Learning MotivationLearning motive is based on the thought as Gardner ( 1985: 10 ) mentioned that â€Å" the extent to which the person works or strives to larn the linguistic communication because of a desire to make so and the satisfaction experienced in this activity † . There are many positions about motive in larning. William ( 1988:2 ) references that â€Å" one time y ou motivate a pupil, that pupil is set for life † . In the same manner, one time any given pupil has been motivated to make something, he/she would maintain making that thing for the remainder of their life. Motivation is a daily and moment-to-moment committedness. It requires a assortment of supportive accomplishments and schemes. If pupils are ready to larn, they will. If non, they wo n't, and cipher can coerce them ( Gardner, 1985:10 ; William,1988:5 ) . Encouraging pupils ‘ involvements and engagement through a supportive attack, sincere concern, and attending can animate pupils ‘ motive. Furthermore, some efficient ways to actuate pupils is to allow them listen to a talker who can actuate pupils. Durable motive must be more than fugitive efforts to animate pupils. Motivation is best sustained through a reciprocally developed programs and advancement monitoring and rating. Besides that, William ( 1988:3 ) provinces that â€Å" attitude is 100 per centum of school success † . Several factors influence school success, including place influence, self-concept, assurance, basic accomplishments, experience infer to things happened in the yesteryear, future aspirations, available aid, sensible opportunity of success given current accomplishment degrees, attending, demands, feelings, and the sensed ability to act upon their fate given their best attempt. However, there is no charming solution to the job of pupil motive. But if instructors can actuate their pupils, larning will be accomplished. To cognize a pupil ‘s motive, the research worker has to study and observe foremost. Additionally, analyzing and reexamining human motive is the other manner to understand a pupil ‘s motive.Understanding Human MotivationChery ( 1992:4 ; Aree Panmanee 2546: 269 cited in Siripan Suwanchandee 2548:11 ) negotiations about motive in the schoolroom, divided from behaviour, and remarks that many theoreticians and research workers point to two generic types of motive: extrinsic and intrinsic. Extrinsic motive exists when persons are motivated by an result that is external or functionally unrelated to the activity in which they are engaged. For case, in the context of school, a pupil who works hard on a study because she needs an Angstrom in order to stay eligible to play playground ball, is extrinsically motivated to compose a good study. Alternatively, intrinsic motive exists when person works with an interior desire to carry through a undertaking successfully, whether it has some external value or non. Peoples who are per se motivated to prosecute in a specific activity do non hold to be enticed into take parting in that activity. Alternatively, they actively seek chances to take part. These two points are really of import for instructors to understand. They should cognize about the differences between extrinsic and intrinsic motive in order to place and further their pupils ‘ motive in the schoolroom.Promoting Academic MotivationGrossnickle Don R. and Thiel William B ( 1988 ) suggest that instructors may make extrinsic motive in order to assist their pupils achieve in acquisition. Some of the undermentioned statements help instructors promote their pupils ‘ motive. First, is puting a course of study that is concerned with single differences and the basic cognition of pupils. It will assist if they are interested in larning. Second, instructors must larn aims and results that make pupils recognize the utility of survey and back up a good attitude towards larning. This can assist pupils carry through their survey. Third, instructors should offer chances to pupils to take part in be aftering lessons and inquire for pupils ‘ feedback. This may assist promote pupils. In add-on, the schoolroom environment should be attractive for pupils to larn new things, without force per unit area or restriction of freedom. Teachers should therefore actuate their pupils by utilizing attractive media, an interesting lead to lessons, a new instruction method, or utilizing teaching AIDSs and appropriate text editions.2.3 Theory of AttitudeThere are some points about theory of attitude analyzed for this survey. The research worker collected the chief points and gave inside informations in each instance. The definitions of attitude The constituents of attitude Attitude measuring Making attitude trialsThe definitions of attitudeMany psychologists and academic specializers have defined attitude as follows: The word â€Å" Attitude † derives from the Latin word: ‘Aptus ‘ . It means ‘fitness ‘ or ‘adaptedness ‘ ( Kanjana Makpoon, 2548:40 ) Droba ( 1933 ) says that attitude is a mental temperament of the human person to move for or against a definite object. In the lexicon of psychological science, Warren ( 1934 ) said that attitude is the specific mental temperament toward an entrance or originating experience, whereby that experience is modified ; or, a status of preparedness for a certain type of activity. Allport ( 1935: 19-20 ) says that attitude is a mental and nervous province of preparedness, organized through experience, exercising a directive or dynamic influence upon the person ‘s response to all objects and state of affairss with which it is related. Newcomb ( 1954: 128 cited in Wanpen, 2528:29 ) says that attitude is imparting of head with single experience. They are divided into two characters. They are positive attitude and negative attitude. Guilford ( 1959:223 ) says that attitude is a complicated emotion of people that is expressed in the manner of the recognized or unacceptable, love or detest. Vroom ( 1964:99 cited in Malinee, 2542:67 ) says that attitude and satisfaction can be used interchangeably, because those words mean the consequences from person to fall in some state of affairss and express positive attitude or negative attitude with it. Thurstone ( 1967: 20 ) provinces that attitude is the affect for or against a psychological object. Bem ( 1970: 14 ) says that attitude is like and dislike. Good ( 1973:48 ) says that attitude is the preparedness to show in whether manner, possibly support or against in some state of affairs with the individual or anything. Anastasi ( 1990:584 cited in Kanjana Makpoon, 2548:40 ) says that attitude means the reaction with support in similar or unlike such as state, usage, or institutes. It can non see in straight, but it can be inferred from linguistic communication and behaviour Raweewan Aungkanurakpan ( 2533:12 ) says that attitude is personal inner potency which intend to act in the positive/ negative ways. Aunchala Satsupap ( 2549:5 ) says that attitude is a belief in something which makes a positive reaction or negative reaction. In decision, attitude means satisfaction or dissactisfaction of a individual with something or person such as topographic points, people, things, or state of affairss. It can be used to foretell behaviour in the hereafter, because people tend to utilize their attitude when make up one's minding to show their behaviour. The research worker applies Thurstone ‘s and Bem ‘s attitude definition to this survey because it is accordant with the construct of attitude constituents which is stated in the following issue ( http: //www.blurtit.com/q720160.html, retrieved on 28 March 2008 ; Raweewan Aungkanurakpan, 2533:12-13 ; Wattana Srisatwaja, 2534:26 ) .The constituents of attitudeMany psychologists, such as Rosenberk, Hovland ( 1960 cited in Theeraporn Uwanno,2535:2 ) Kretch, Prutchfield, and Pallachey ( 1962, cited in Raweewan Aungkanurakpan, 2533:12 ) and Triandis ( 1971 cited in Raweewan Aungkanurakpan, 2533:12 ) , back up the construct that constituents of attitude are three as follows: 1. Cognitive constituent: It is a belief and perceptual experience of a individual towards something in a positive manner and negative manner. 2. Affectional constituent: It is a feeling, emotion and private values that are different in each individual. These make positive attitude or negative attitude. 3. Behavioral constituent: It is a individual ‘s preparedness to react behaviorally to the object. Harmonizing to this construct, it is believed that based on Plato ‘s construct, viz. human head consists of three constituents: idea, feelings, and conation ( Allport, 1985 cited in Theerapon Uwanno,2535:4 ) . On the other manus, late, the construct of constituent of attitude which is celebrated back uping by Thurstone ( 1959, Insko 1967, Bem 1970, Fishbein & A ; Ajzen 1975 cited in Raweewan Aungkanurakpan, 2533:13 ) province that attitude has merely one constituent like or dislike feelings towards psychological objects. The research worker applies this construct to this survey because many societal psychologists believe that it is the most of import portion of attitude which can take to understand and predict homo ‘s behaviours and they define the attitude definition as the affectional constituent ( Theerawut Akakul, 2549:8 ) .Attitude MeasurementSubin Yurarat ( hypertext transfer protocol: //www.student.chula.ac.th/~43846691/attitudetheory .doc: parity 50, retrieved on 25 Feb. 2007 ) observes that there are many ways to mensurate attitude. Each manner is developed by many psychologists. Some ways of mensurating attitude are as follows: At the beginning, observation is one manner to mensurate an attitude. It uses ears and eyes to detect another individual ‘s behaviour towards something, and to roll up that primary informations for analysis. It is divided into two types: direct observation and indirect observation ( Raweewan Aungkanurakpan, 2533: 17-18 ) . The consequences can bespeak a individual ‘s attitude. Furthermore, interview is besides an attitude measuring, where the interviewer should fix the inquiries before get downing the interview to acquire the clearest information. In some instances, nevertheless, we may non acquire the existent information. Therefore, interview should partially used as attitude measuring, along with other methods. Furthermore, there are some other ways to mensurating attitude. Self-reporting is ever designed in graduated tables such as Thurstone scales, Lickert scales, Osgood graduated tables, Bogardus scales, Guttman scales, and the smiling faces graduated tables. As a projective technique, it is attitude measuring that participant have to give sentiment about images they see. Likewise, making psychological undertakings can besides mensurate attitude. Social psychologists believe that human behaviour originates from attitudes or feelings in each individual. The last 1 is the physical reactions of worlds, such as reactions to electric daze, look intoing bosom round per minute, and iris expansion. The societal psychologists say survey consequences indicate the relationship between strength or appendage of attitude and physical reaction. They do non speak about good or bad attitude. Those methods are non recommended as the best manner to mensurate attitude, as it depends on the aim of what is being measured and what consequences you seek. For the method that the research worker uses in this survey is the observation, interviewings and self-reporting.Making attitude trialJittraporn ‘s survey ( 2543:38 and Theerawut Akakul, 2549:56 ) refers to making a Likert scale attitude trial as follows: – Considering whose attitude the research worker wants to mensurate, towards what, and clearly gives the definition of attitude and the aims what the research worker wants to mensurate. – Composing the obvious sentence structure covered in each point. The inquiries must inquire about respondents ‘ feelings or beliefs. Likert ( 1967: 90 ) suggests the building a questionnaire should be as follows: In the paragraph, it is non a fact, but it is written in the footings of feelings or purpose to make something. In the paragraph, to set both positive and negative statements every bit. In each point, it should be clear, short and easy to understand. So the creative activity of an instrumental attitude trial, all of the inside informations above should be considered. This instrument will be efficient and can be used in a existent state of affairs. For this survey, the research worker adopts those methods to make a questionnaire for mensurating attitude and motive.2.4 Some jobs about larning and learning Thai as L1Jantarat Anansantiporn ( 2548 ) and Amara Prasitrattasin ( 2548 ) province that Thai is a linguistic communication which we use to pass on in day-to-day life, but people are non really interested in it. There are some jobs about larning and learning Thai divided into three chief points. The first is Thai instructors ‘ jobs, the 2nd 1 is pupils ‘ jobs, and the last is involved in learning AIDSs. Mentioning to Thai instructors ‘ attitude job, Thai instructors do non hold adequate support from decision makers, such as a opportunity to analyze abroad. It makes Thai instructors less enthusiastic, due to the fact that they do non see hereafter in their calling. Sometimes the personality/appearance of Thai instructors besides looks uncomfortable or uneasy. Actually, instructors think that good instruction is to assist pupils to go through the test. They do non learn the pupils to use their cognition to utilize in the existent state of affairss. Particularly, the memorizing method is frequently used. From my experience, the pupils are bored and the instructors are besides bored to learn, in every bit much as many Thai instructors at each school have a heavy work load. Therefore, they are non motivated to develop their instruction accomplishments or new learning methods and this reduced their instruction quality. Tai instructors believes being a Thai instructor is non interesting for pupils, so it makes them less motivated in giving their attempt in learning. Some instructors besides lack Thai instruction accomplishments. Students, hence, may hold less regard for instructors. Some of instructors ddo non pattern truth in Thai plenty, but they have to learn Thai. They think anyone can learn Thai. Other instructors do non collaborate with Thai instructors when their pupils use Thai falsely. They ever think it is Thai instructor ‘s responsibility to learn pupils how to utilize Thai accurately. Not merely Thai instructors, but in fact all instructors should remind and rectify when their pupils use Thai falsely. Additionally, some Thai instructors have been learning for a long clip and do non desire to develop their accomplishments. Rangsan Klinkaew ( 2550: hypertext transfer protocol: //www.perfs pot.com/blog.asp? id=23CAA779-0ADF-4B2B-9D7D-BB3036156D6 & A ; BlogId=28732, retrieved on 29 March 2008 ) states that instructors who use the same method, makes pupils bored. Furthermore, instructors do non back up pupils in researching their sentiments, are unfriendly, and are excessively much reliant upon the regulations since they themselves lack experience and cognition in learning Thai. Besides, single differences of pupils are non taken into history. For illustration, smart pupils can be bored and weaker pupils may non maintain up with others. Besides, learning Thai is non unvarying, for illustration, teacher A Teachs Thai linguistic communication accomplishments and instructor B teaches Thai literature. In add-on, in learning Thai use, Thai instructors do non promote pupils to pattern all four accomplishments. In footings of the testing frequence: Teachers frequently test at the terminal of school twelvemonth or semester. This does non uncover the existent proficiency of pupils. The 2nd issue about pupils ‘ job, in the article of Panthanee Vihokto ( 2538 ) about learning and larning Thai jobs, indicates that pupils have a bad attitude towards the Thai topic. They do non hold duty. They do non hold involvement in larning Thai, nor do they recognize its importance as they think it is their female parent lingua. They do non believe it is necessary to larn because they can automatically use/speak Thai. Consequently, they focus on other topics such as Mathematicss, Science, or Foreign linguistic communications. In fact the Daily News ( 2550,12 November:20 ) points out that pupils ‘ deficiency Thai linguistic communication accomplishments, particularly composing. Possibly this is because they do n't frequently utilize and pattern it or they use it merely merely when they study at school. Cipher encourages them to rectify their errors. When they say something incorrect, instructors frequently blame or knock, but do non butencourage them. Furthermore, pupils who come from a rural country and usage idiom find that analyzing linguistic communication requires attempts. Therefore, they feel that the Thai topic is excessively hard. Although they work hard on larning Thai, their consequences are still worse than those of other topics. These consequences in pupils being bored, lack inspiration, and disregard the Thai topic. One of the solutions for the job is utilizing learning AIDSs. It is a tool that helps instructors to learn in a more effectual manner. However, there are besides some jobs with learning AIDSs which are summarized as follows: Jantarat Anansantiporn ( 2548 ) surveies about pupils ‘ satisfaction of larning Thai. She states that Thai instructors do n't utilize learning AIDSs decently. Though they are necessary, it is adequate if they have a chalkboard and chalk. When they can non utilize, or do non cognize how to use, learning AIDSs, they merely work out this job by non utilizing them. They think that Thai learning AIDSs are non interesting compared with learning AIDSs of other topics ; for case, a research lab is more interesting than word cards because pupils can use their hearing and composing accomplishments at the same clip. In fact, in wider society, the information is an importance portion of believing procedure. Many resources, for case, cyberspace, e-books, ocular stuffs ; are prompts for instructors, but so instructors gain the information merely from text editions ( Department of Curriculum and Development: 104 ) . Apart from the jobs already given, there are some general jobs, for case, the deficiency of learning AIDSs ( Thaipost 2007, 27 July: hypertext transfer protocol: //www.drkalaya. com/education.php? newsid=579, retrieved on 30 March 2008 ; Pantanee Vihokto 2538 ) , the deficiency of pupil suites, noise, deficiency of support by decision makers, and decision makers do non back up outside instruction, because they will hold to react to more undertakings. These jobs hamper efficient instruction.2.5 Related ResearchTo analyze pupils ‘ motive and attitude towards the Thai topic, the research worker reviewed related research which supports and proves the theory of motive and attitude. They are as follows: About larning attitude and motive, Rugsiri Sithdichoke ( 2531 ) studied the Relationship Between Attitude Towards Thai Subject and Achievement in Learning Thai Subject of Students in The Colleges of Physical Education. The intent of this research is to analyze attitude towards the Thai topic of pupils in the colleges of physical instruction and to analyze the relationship between attitude towards the Thai topic and accomplishment in larning the Thai topic of pupils in the colleges of physical instruction. The sample group consisted of 530 pupils, used bunch random trying from the colleges of physical instruction. The questionnaires about Attitude towards Thai Subject Test, Thai Grammar Test, and Thai Literature Test are the instruments. The consequences show that the pupils in the colleges of physical instruction had positive attitudes towards Thai Subject. Furthermore, Rattana Thinklao ( 2533 ) surveies of Thai instructors ‘ instruction behaviours, attitudes towards supervising, and the academic accomplishment of the pupils instructed by the instructor who were supervised in equal clinical and peer concentional supervising in Cholburi secondary school. The sample group is 18 Thai instructors and 564 pupils from Matthayom Suksa 3, divided into 2 groups: an experimental group ( 9 Thai instructors and 290 pupils ) and a control group ( 9 Thai instructors and 274 pupils ) .The instrumental research is by questionnaire and observation. The consequences show that Thai instructors ‘ behaviour in the experiment group has higher than the control group. Students ‘ accomplishments in experiment group and control group had no difference. In add-on, Khachornsri Jatikananda ( 2533 ) surveies of the relationship between larning accomplishment and attitudes towards the methods of learning Thai linguistic communication of Matthayom Suksa 2 pupils through mini-course and the instructor ‘s manual of the educational techniques section. The sample group is 80 pupils at the secondary presentation school of Srinakaharinwirot University in Bangkok, is divided into two groups of 40 pupils each. The experimental group is taught by mini-course and the control group is taught by utilizing instructor ‘s manual. The consequence shows that the experimental group has higher larning accomplishment than the control group but the attitude of pupils between the experimental group and the control group are non different. Besides, Jittraporn Duangjumpol ( 2543 ) surveies the effects of utilizing reading workshop direction procedure on Thai linguistic communication reading comprehension ability and attitudes towards reading Thai linguistic communication of Mathayom Suksa two pupils in Bangkok Metropolis. The sample group is pupils in Matthayom 2, Prakanoung Pithayalai school and they are divided into two groups. One group used the normal method, and another group used the reading workshop direction procedure. The consequences show that pupils who are taught by utilizing the reading workshop direction procedure have a good attitude and accomplish higher mark than pupils who are taught by utilizing the normal method. Similarly, Patamathida Najaikong ( 2544 ) surveies about the effects of the mind-mapping and self-regulation on attitudes and Thai linguistic communication larning accomplishment of Mathayom Suksa 1 pupils. The sample group is 60 pupils in Matthayom Suksa 1, Borployratchadapisek school, was indiscriminately divided into four groups. Each group consists of 15 pupils. Group 1 is assigned to pattern utilizing head function technique. Group 2 is assigned to pattern utilizing self-regulation. Group 3 is assigned to pattern both of head function technique and self-regulation. Group 4 surveies in normal method. The consequences show that pupils who pattern utilizing the head function technique and self-regulation have a good attitude towards Thai topic. Furthermore, their tonss are besides higher than pupils who are taught the normal method. As for larning motive, Chonthon Ruamtham ( 2533 ) surveies Matthayom Suksa 2 pupil ‘s Thai linguistic communication accomplishment and motive the direction based on reply hunting activities and instructor ‘s manual activities. The sample group consists of 100 Buddhajak Wittaya school pupils who are every bit divided into two groups. The same content is taught to both groups for 16 periods of 50 proceedingss. The research design of the experiment is the pretest-posttest design. The consequence shows that the academic accomplishment of the experimental group is higher than the controlled group, but the learning motives in Thai linguistic communication of the two groups are non different. Then, Kanchana Makpoon ( 2548 ) surveies the effects of direction utilizing the plot line method on Thai linguistic communication larning accomplishment and attitude towards direction of Mathayom Suksa 2 pupils. The sample group consists of pupils in Mathayom Suksa 2, Cholburee Sukkhaboj school, is divided into two groups. Experimental group one consists of 47 pupils utilizing plot line and experimental group two consists of 47 pupils, utilizing the normal method. The consequences show that experimental group one, utilizing the plot line method have a good attitude and accomplish higher acquisition accomplishment than group two. Similarly, foreign research about larning attitude is studied by Colin Baker ( 1992 ) . He studied the attitude of the Welsh towards their linguistic communication. He compared his research over the old two old ages. The sample group is 11-14 old ages old pupils who studied in secondary school degree 1, 2 and 3. In another research, sample group is 13-16 old ages old pupils who studied in secondary school, degree 4, 5 and 6. The consequence shows that male ‘s positive attitude was somewhat lower than that of their female opposite numbers. Some research about larning motive are studied by Noppadol Buasai ( 2545 ) and Anchala Satsuphap ( 2549 ) . They besides study a comparing of Matthayom Suksa 1 and 3 pupils ‘ reading public presentation and motive in larning Thai by utilizing sketch lesson programme and the instructor ‘s manual. In the survey by Noppadol, he uses 80 pupils from Pasanusorn Bangkhae school as the sample group. Likewise, Anchala Satsuphap, uses 96 pupils from Matthayom Suksa 3 Srivikorn school. Each research besides divided into two groups: an experimental group, and a controlled group. Cartoon lessons are used to learn the experimental group, whereas instructors ‘ manual is used to learn the other 1. The consequence of Noppadol and Anchala shows that the ability of reading public presentation and motive in larning Thai between the experimental group and the control group are different, that is, pupils ‘ ability of reading and motive in larning Thai in the experimental group is h igher than the control group. Unless larning attitudes and motive, the surveies about Thai instruction and acquisition jobs are studied by Watcharee Srikham ( 2535 ) . She surveies jobs and learning demands of Thai III instructors. The sample group dwelling of 60 Thai instructors from Vocational and Technical College in four parts of Thailand is classified by learning experiences. The consequence shows that Thai instructors need the instruction techniques and supervising at the high degree. The same as Srichan Wichatong ( 2542 ) surveies on the analysis of Rajabhat Phranakhon pupils ‘ mistakes. The sample group consists of 1152 pupils who register in the Thai Usage class 1540201. They are assigned to compose the essay within 60 proceedingss. The consequence shows that pupils ‘ mistakes, harmonizing to the frequence of happening, are spelling, words use, word order, pauses, punctuation, the usage of etc. , abbreviations and figures. These are the related research on motive and attitude of pupils towards linguistic communication acquisition. However, cipher has researched the motive and attitudes of pupils towards the Thai topic. Therefore, the research worker thinks that my survey will be the first measure to assist instructors and decision makers develop and better the Thai capable course of study in the hereafter.

Wednesday, October 23, 2019

Patton-Fuller Network Design Project Essay

This project focuses on designing an integrated network for the Patton-Fuller Community Hospital. The first section of the paper describes the characteristics and components of the current network as well as the standards that coincide with the project. Lastly, the paper also evaluates the current network topology. The hospital has a power backup unit designed to automatically use auxiliary power from a diesel generator. Each department also has its own uninterruptible power supply. The topographical network design shows that of a centralized design. This system has benefits with no need for an operating system stored locally. Thus improving the performance because the OS and user applications are already running on the servers, however it also increases the risk if the mainframe suddenly lost power it will affect all terminals. Distributed networks have much less risk of power outages because if one component in the network fails the others will still have functionality. On the other hand they require OS and software installed on individual computers which require additional hardware to store it, which can take more time to maintain and update. The network bridge is a critical component in this network that passes information locally throughout the network. Doctors can be authorized in a virtual private network (VPN) from a router linked to the remote access server (RAS) that permits them access to the servers from their home. For email functions the network has a Windows Exchange server running on an IBM x3250 series. Workstations in doctor’s offices and nurses have iMac clients on fiber cables. The senior managers in human resources, operations, and finance have virtual operating systems with both Mac OSX (Leopard) and Windows XP. The hospitals current network architecture comprises of a network bridge joining  the administrative and clinical areas. All administrative functions have lines contained in a trunk using Cat 6. The executive departments have Apple desktop systems with Wi-Fi cards installed. The hospital central mainframe is an IBM series Z9EC featuring a database storing patient records and with a fiber connection to a 10 terabyte NAS. Clinical departments have another trunk line on a single mode fiber optic line. (Virtual Organizations Portal, 2011) As part of HIPAA, which is meant to protect patient information in attempts of data breaches. This information is stored in encrypted data files using AES (advanced encryption standard). Access is permitted through identification and authentication of any user the requests this information. Standards are important in networking because all networking devices must have the same rules for communication to prevent a loss of data. Networks can have several levels of scope, local area networks (LAN) are a group of devices connected by Ethernet cables and are limited to the same building with a range of 300 feet. Wide area networks (WAN) are networks built in cities, usually for institutions. Wireless networks have the same scope as LANs do, but use radio signals as communication between a router or wireless modem and any number of wireless devices. A WLAN will require a wireless standard in typically 802.11n or ac. In the installation of a WAN an X.25 standard using a leased line will be adequate for a connection between other hospital locations. (International Business Machines [IBM], n.d.). Voice over internet protocol (VoIP) is a telephone network that utilizes the Internet to send voice signals. Unlike the public switched telephone networks that require extra hardware when placing calls in other countries, VoIP send data packets to the phone. Which is the same as how a webpage is loaded in a browser (Nunn, McGuire, & Crowe, 2009) In summary, this paper discussed characteristics and components in Patton-Fuller’s network and its topographical design. Finally, standards that are relevant to this project were analyzed. References International Business Machines. (n.d.). Wide area network standards: X.25 networks. Retrieved from http://www-01.ibm.com/support/knowledgecenter/ssw_ibm_i_61/rzajt/rzajtx25con.htm Nunn, L., McGuire, B., & Crowe, B. (2009, Forth Quarter). Measuring the benefits of voice over internet protocol. The Review of Business Information